About Diagon Alley Ltd

Diagon Alley Ltd is the complete online gift and gadget solution. If you’re looking for a unique or exciting gift for your Mum, Dad, brother sister, buddy, half cousin or yourself (let's face it – we all deserve something nice) then here is the place to be.

From Electronic Cigarette to Smart Watches and Video Games we have a veritable cornucopia of weird and wonderful goodies waiting for your perusal....


Our Story 

From Humble beginnings Diagon Alley Ltd was founded in 1997 by Joanne Currey - just as the dot.com bubble was about to burst - great timing! From a tiny rented office in Devon, Joanne busily began beavering away to create a gift site which was full of delightful products together with a number of features to make gift buying a breeze. 

The site launched in 1998 with a raft of tasty products and features – such as the wish list feature and referrals scheme - and has gone from strength to strength.

The site has had two redesigns since then and some great new members of the team have been acquired - including Bobby (head of advertising).

As we expanded in 2016, we adopted the trading name of Diagon Alley Ltd, who are the official owner/operators of this website, and the business in general. All enquiries may be addressed to broomsticks@diagonalley.ltd.uk or 4 White Court Beach Street Dawlish Devon EX7 9PN

Throughout this growth the same ethos has always been maintained - to sell a great range of goodies, with a fun and friendly approach, whilst maintaining a strong customer focused service. 

To all of you, from all of us at Diagon Alley Ltd - Thank you and Happy eCommerce!


All major credit cards accepted